Are you marketing your available Murfreesboro properties online? About 47% of people check online for properties before anything else. Using digital marketing for real estate rentals can ensure your success.
Here are a few property marketing strategies you can use to reach Murfreesboro renters online. Boost your occupancy rate with effective campaigns today!
Stage the Property
You only have one-tenth of a second to make a strong first impression. Stage your rental property to attract interested renters. You have a better chance of sparking their interest if the property is clean and well-maintained.
Don't forget to step outside! After all, the property's exterior is the first thing people will see.
Add exterior lighting to create a unique ambiance. Use flowers and a fresh coat of paint on the door for pops of color. Make sure the lawn is well-kept.
Hire a professional staging company to make the property look lived in. Use minimalism to help renters imagine themselves living inside. You can attract a range of renters using tasteful design choices and neutral colors.
Update the Listing
After enhancing the property, enhance the listing. A detailed listing is more likely to appeal to interested renters.
Your rental property listing should include:
- High-quality photos
- An attention-grabbing header
- A detailed description
- Lists of amenities or special features
- A call to action
Your call to action should sound compelling and urgent. Motivate people to contact you or fill out a form to apply. Add more than one contact method to generate more conversions.
Use search engine optimization (SEO) to appear for online searches. When someone looks for a Murfreesboro property, your listing could appear. You'll generate more awareness and clicks to the page.
Gather Tenant Referrals
Ask your existing renters for help. Encourage them to refer your property to friends. Offer an incentive to motivate them to take action.
You can offer a rent discount, a gift card to a local store, or a monetary gift. Send them a thank you note afterward.
Invest in Rental Property Advertising
Digital rental property advertising will direct more people to your online listing. Use Facebook and Google Ads to create eye-catching pay-per-click (PPC) ads. Each time someone clicks on an ad, they'll discover your listing!
Create remarketing ads that linger in each renter's mind. After visiting your website, they'll continue seeing images of the property online.
Hire a Property Management Company
If finding tenants is proving difficult, hire a property management company. Their landlord tips can ensure your success. With their help, you can reduce vacancies and find reliable renters.
Choose a full-service property management company. They can market your vacant properties and screen applicants. Tenant screening services will ensure you choose reliable renters.
Enhance Your Property Marketing Plan Today
Developing a property marketing strategy can feel daunting without help. Use these landlord tips to get started. Otherwise, outsource to a property management company.
PMI Professionals has 20 years of industry experience. We use state-of-the-art technology and award-winning strategies to ensure each client's success. Contact us today for help with digital marketing for real estate owners!
